Journey Man is Amouage’s latest perfume in the house’s Main Collection. It syncs harmoniously with the collection’s existing perfumes, having many hallmarks of an Amouage men’s fragrance. Yet from the point of storytelling, Journey Man is unique. It marks the beginning of a new era in the brand’s evolution. Last month when I met Amouage’s Creative Director, Christopher Chong, we talked about where he wanted to take his audience, having directed one of niche perfumery’s most successful brands for the past 8 years. In his interview he said, “When I first started, people didn’t know who I was. It took customers and the press some years to get to know me. Now I think we have reached a stage where they know more about me than I know about myself. So I decided that in the next cycle, it is much more direct. I want to have a more intimate dialogue with the world, rather than telling my story behind a narrative.” The narrative for Journey Man comes from Christopher’s interest in Chinese film noir, especially films that portray the underworld of 1920s Shanghai. It was a vibrant period in modern Chinese history, and during the early 20th century, Shanghai … Read More »
Last month I met Christopher Chong, the Creative Director of luxury Omani perfume house, Amouage. Christopher was in Australia for the press launch of his latest fragrance, Sunshine. It is the first eau de parfum from his Midnight Flower collection, which launched last year. Aside from a conversation about the new fragrance, we talked about his 8-year tenure as Creative Director of Amouage, and we spoke about the brand’s direction for the future. With 40 fragrances for Amouage under his belt, Christopher shows no sign of slowing down. Last year he announced the closure of what he termed Amouage’s first cycle. Earlier this year he launched Journey Man and Journey Woman, the first fragrances of his anticipated second cycle. I had heard that this second cycle related more to Christopher’s own life experiences. In order to understand the future, I wanted to understand the past. Below is a transcript of our candid talk, covering Christopher’s own journey with Amouage, his creative process and some interesting thoughts on what might come next.
WMSSL: How did you begin your work with Amouage?
Christopher Chong: It was just by chance. They wanted someone that didn’t come from the industry. Before we joined, things had been … Read More »
Having been a reader of the hugely popular website CaFleureBon for a number of years, I was happy when a recent conversation with the site’s creator, Michelyn Camen, turned into an invitation to contribute.
My first review for the American perfume site is about Sunshine by Amouage. It is a change of direction for Amouage if you consider its existing collections. Like other Amouage fragrances that have been assigned a female gender, Sunshine feels perfectly at home on my skin, particularly once the bright floral notes settle and the cade, patchouli, papyrus and tobacco base notes rise out. This combination of floral, woody and gourmand notes makes Sunshine an interesting floral scent on male skin.
Sunshine is easily one of my favourites for summer with an exclusive Australian launch set for December. Other countries will have to wait until February, unless you have the fortune of having an Amouage boutique in your city. In which case 100ml bottles are now available.
By following the link below, you can read the back-story and my personal thoughts on this new fragrance.
Alternatives: Diptyque Opone, L’Artisan Parfumeur Safran Troublant, Hermes Osmanthe Yunnan
Creative Direction: Christopher Chong
Perfumer: Sidonie Lancesseur, Robertet
Bottle Designer: Bill Trigger
Release Date: 2014
Typology (via Fragrances of the World): Floral
One of my favourite writers on the topic of perfume is world renowned author and perfume expert Michael Edwards. His book, Perfume Legends, is a key resource when I am researching legendary perfumes of the 20th century. His Fragrances of the World database is a reference I always use when I write about a perfume on my blog. Michael Edwards has an office here in Australia and Mrs Edwards is Australian, so even if a majority of his time is spent in Europe, America and more recently, the Middle East, Michael returns to Australia every year and I have had the fortune of hearing him give talks about perfume for the past two years; his fragrance masterclasses are also legendary. Earlier this year, Michael accepted my request for an interview and I began recording my conversations with him as part of my research. The final recording I made with him was a talk he gave for Sydney Perfume Lovers, a group of Sydney-based perfume enthusiasts that meet regularly – their calendar of events is posted on their Meetup website. For this event, the group’s founder, Catherine du Peloux Menage organised a Q&A with Michael. Catherine … Read More »
Fashion critics say a great designer gives you what you want before you know you want it. Before Christian Dior launched Dior Homme in 2005, I did not feel a need for vanilla in the perfumes I was wearing. I was more interested in the fresh tonic notes of fragrances such as Frederic Malle’s Angelique Sous la Pluie and L’Eau de L’Artisan by L’Artisan Parfumeur. The first time I smelled Dior Homme, I distinctly remember my experience. The way IFF perfumer, Olivier Polge, cocooned his base of soft vanilla in iris and leather made immediate sense to me and Dior Homme felt instantly at home on my skin. The experience opened up a new world of possibilities, and lifted my self-imposed vanilla embargo. Not only did Dior Homme smell fantastic, it also reset the narrow boundaries of masculinity as defined by designer perfume brands. It spoke of freshness, modernity and sophistication, without being pretentious or cliché. Dior Homme’s innovation went hand-in-hand with the French couturier’s eponymous menswear label. In 2000, designer Hedi Slimane became creative director of Dior Homme. In the same way M. Christian Dior redefined women’s couture with his “New Look” collection of 1947, Hedi Slimane redefined men’s ready-to-wear in … Read More »