"perfume is the art that makes memory speak" - Francis Kurkdjian


Exploring the Collection: La Parfumerie Moderne

Posted on September 24th, by What Men Should Smell Like in A Scented Blog, Creation. 8 comments

The story of La Parfumerie Moderne begins in the small resort village of Le Touquet-Paris-Plage on the northern coast of France. Overlooking the English Channel, Le Touquet was an early 20th century playground for holidaying British aristocrats and wealthy visitors from all over the world. Business thrived and grand hotels were built on a palatial scale to accommodate visitors. The most notable grand hotel was the Royal Picardy, built in 1929. It was advertised as the largest, most luxurious hotel in the world. For 20 years the Royal Picardy was the jewel of this affluent seaside village but these lucrative years were short lived. War and the Great Depression crippled business and the hotel fell into a state of disrepair. In 1951 it closed its doors forever.

Years later we meet the main character of La Parfumerie Moderne’s story. In the 1960s, Philippe Neirinck was a young boy. The son of hoteliers, he regularly vacationed in Le Touquet with his parents. The Neirincks spent time in one of the vacant palaces, which had closed to the public. While the adults amused themselves, these empty palaces became the playgrounds of children. Wandering from room to room, young Philippe would imagine the hotel … Read More »


Exploring the Collection – Scent Stories by MiN New York

Posted on August 18th, by What Men Should Smell Like in A Scented Blog. 10 comments

At the start of the month I received samples of MiN New York’s recently launched Scent Stories Volume One, and over the past week I have been wearing, smelling and pondering over the eleven new perfumes. I have noticed sentiments increasing inside and outside the perfume industry, which are causing brows to be raised, followed by the comment “not another new niche perfume launch!” Niche is now a crowded space and I was very curious to smell what MiN New York’s Chad Murawczyk and Mindy Yang were serving up. As business partners, the pair own and operate one of Manhattan’s finest independent perfumeries. Their Soho boutique is a beautifully curated space, which supports the work of niche perfume’s foremost creative thinkers. How would the pair bring a fresh perspective to this densely populated market that thrives on newness? For one, the approach is different. Instead of allowing the collection to be distributed through multiple channels, this first volume of Scent Stories is available exclusively in the Americas from MiN New York. Small scale production plays into the way the collection is experienced, by appointment only from the Members Vault. Becoming a member requires registration. Applicants are evaluated not by wealth … Read More »


The Tale of Two Artisans – John Varvatos and Rodrigo Flores-Roux

Posted on July 30th, by What Men Should Smell Like in A Scented Blog, Creation. 4 comments

Last year when I met perfumer Rodrigo Flores-Roux, we spoke about many things. We spoke about his work as a Senior Perfumer at Givaudan, one of the world’s most successful producers of fine fragrances and we spoke about Arquiste Parfumeur, a highly acclaimed collection of niche perfumes that Rodrigo co-authored with his colleague and friend, perfumer Yann Vasnier. It was Arquiste’s owner, Carlos Huber, who kindly offered to connect me with Rodrigo when I visited New York. More often than not, perfumers work silently behind their clients and this meeting was a rare opportunity to talk directly with the man responsible for creating multi-million dollar fragrances for some of the most influential names in the fashion and beauty industry. High above the streets of Midtown Manhattan, Rodrigo’s office read like a resume of his career. His desk was filled with rows of neatly coded laboratory vials, modifications of projects he was currently working on. Finished bottles of Rodrigo’s work sat proudly along the sill of his office window. Amongst these bottles were some personal items, which had played a part in inspiring the perfumer. A brightly coloured piñata became a prop in a story about Rodrigo’s Mexican heritage and he … Read More »


CoSTUME NATIONAL – Cyber Garden

Posted on July 15th, by What Men Should Smell Like in A - F, My Collection, Woods. No Comments

Cyber Garden by CoSTUME NATIONAL is co-founder, Ennio Capasa’s latest men’s fragrance. The idea is inspired by a tapestry of curated plants known as the CNAC Wall, one of three spaces in Tokyo’s Aoyama Complex, which houses the brand’s Japanese flagship boutique. CoSTUME NATIONAL commissioned botanist and artist Patrick Blanc to create a vertical garden, the largest of its kind in Japan, which hosts over one hundred species of plant life across a 12 x 3 metre vertical plane. Visitors are able to admire the wall whilst enjoying a drink at the long bar overlooking Blanc’s living installation. Ennio Capasa sees the Aoyama boutique as more than just a retail space, it is “a place of lifestyle and experience where aesthetic, art and nature find the perfect balance.” It is this utopian ideal, which seeds the idea for Cyber Garden. Capasa describes the scent as “the garden of the future.” The olfactory architect behind the concept is perfumer Antoine Lie, a name that is well established in both the niche and mainstream arenas of perfumery. Cyber Garden amalgamates these two worlds, pairing some easy-to-wear commercial notes and accords with some more experimental, avant-garde ones. Artistic perfumes are often marketed with … Read More »


Guerlain – Mouchoir de Monsieur

Posted on July 12th, by What Men Should Smell Like in G - L, My Collection, Woods. 8 comments

Mouchoir de Monsieur (Gentleman’s Handkerchief) is one of the many chapters that form the fascinating story of French perfume house Guerlain. While the house’s most significant competitors have dwindled with age or they are no longer recognisable having changed ownership many times, Guerlain is a rare case, producing perfumes that have histories spanning a period of nearly two hundred years. Before 2008, the position of House Perfumer was always occupied by a Guerlain descendant and through this careful guardianship, a family style was established, namely the eponymous Guerlinade – a secret melange of tonka bean, resins, vanilla, bergamot, orris and flower extracts. It is a signature that can be found in almost every Guerlain perfume since Jicky (1889). In addition to this, each generation of Guerlain perfumer had his own individual style and Mouchoir de Monsieur comes from the house’s Belle Epoque era. It was created in 1904 by third generation perfumer, Jacques Guerlain. Although different in terms of olfactory structure, Mouchoir de Monsieur shares a similar dreamy, pastel-tone quality found in Apres L’Ondee (1906) and L’Heure Bleue (1912), which is characteristic of the perfumer’s style before World War I. Mouchoir de Monsieur elaborates on the structure of Jicky, a perfume … Read More »




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