Almost a year and a half has past since I’ve written anything about Puredistance, one of Netherland’s premier niche perfume houses. This is because the brand has been quietly working on a new fragrance. In previous posts I interviewed Puredistance founder, Jan Ewoud Vos, and I explored his collection of Pure Perfume Extraits. My favourite is Puredistance M, a spicy leather-chypre created in collaboration with perfume guru Roja Dove. In late 2013 I was part of a group of bloggers invited to write about the launch of Puredistance BLACK. Earlier this month I received another package of precious cargo from Puredistance HQ containing the result of their past years work – Puredistance WHITE. The new fragrance will be previewed this week at Esxence in Milan ahead of the perfume’s official launch on April 20.
Great design often takes time and in this fast-paced world we live in, time is a luxury that many brands are willing to sacrifice. Luxury is at the core of the Puredistance ethos. Together with perfumer Antoine Lie, they worked for a year to refine and perfect the formula for WHITE. Lie is also the engineer behind Puredistance BLACK, so for me it is interesting to smell the two together … Read More »
Last year when Creed launched its new Acqua Originale collection of fragrances in Australia, I had the opportunity to speak with Erwin Creed who was in Sydney for the collection’s launch. We spoke about his role in the family business, a business that spans seven generations, going back to the mid 18th century. With perfume being the family’s primary activity, Erwin’s father, Olivier Creed currently holds the title of Creed’s Master Perfumer. Eventually this title will pass to Erwin, who currently oversees global distribution of his family’s perfumes. Although he has already authored perfumes for Creed, Erwin’s perfumer training is ongoing. He says he needs to learn how to think like his father, to understand how he creates perfumes. There is no fixed timeline for Erwin to succeed his father and his current training involves interning with a variety of perfume companies to learn the various aspects of his father’s role.
Asked to describe Creed in three words, he smiles and says decisively, “family, respect and quality.” Erwin goes on to say that quality of the raw materials Creed uses is very important. Part of his training is learning about different distillation processes and quality control so he can safe guard the … Read More »
Vetiver has been one of my favourite perfume notes for many years. Personal highlights from my collection include Chanel’s smoky Sycomore, The Different Company’s salty Sel de Vetiver, Christian Dior’s coffee-infused Vetiver, Frederic Malle’s Parisian Vetiver Extraordinaire and Guerlain’s archetypal Vetiver. I could go on listing more. When I heard Creed was launching a new vetiver fragrance to join its existing Original Vetiver, my interest was perked. Vetiver Geranium is part of Creed’s recently launched Acqua Originale collection, a series of five fragrances that have the freshness and radiance of eau de cologne with the tenacity of a more concentrated eau de parfum. Each fragrance is a short and focused essay, exploring raw materials gathered from around the world by Master Perfumer, Olivier Creed. The island of Java, one of the perfumer’s favourite destinations in Indonesia, inspired Vetiver Geranium. I was introduced to the Acqua Originale fragrances by Erwin Creed who was in Sydney for the collection’s Australian launch in December. As the son of Olivier Creed, Erwin is pegged to take over the family business when his father retires, placing him seventh in a family line of perfumers since Creed was established in 1760. Although his training to become a Master Perfumer continues, … Read More »
Master Perfumer Olivier Creed’s latest collection is described as a “living fragrance journal of countless globetrotting journeys with the fine art of perfumery as the narrative.” The Acqua Originale fragrances cover a broad geography, going below the mineral rich soil of Tuscany where iris bulbs are rooted, to colourful and fragrant flowerbeds in Southern India. The new collection captures the soul of the perfume’s raw materials in a modern and expressive way, quite different from Creed’s more classically structured main collection. Aberdeen Lavander sits apart from the other Acqua Originale fragrances because it involves a sense of time travel. The fragrance is tributed to one of Creed’s esteemed 19th century patrons, the British monarch Queen Victoria. The Scottish Highlands were a favourite retreat of the Queen, and with this location in mind, Olivier Creed created a fragrance very much of Queen Victoria’s era. Aberdeen Lavander is a fougere fragrance featuring the calming scent of lavender with patchouli, a fashionable smell in Victorian England. The fougere name came from an innovative cocktail of refreshing eau de cologne, geranium, woods and coumarin, which formed the basis of Paul Parquet’s Fougere Royale in 1882. Since Parquet’s time, the fougere accord has been the … Read More »
Santal Royal is one of Guerlain’s latest offerings and as the name suggests, it is an olfactory homage to sandalwood. Over millennia, sandalwood has been the substance of perfume legends. In Eastern cultures it is honoured with sacred reverence. Early Sankrit texts give accounts of fragrant sandalwood paste adorning the bodies of gods, kings and lovers. For Guerlain, Exoticism and mythic stories of love have been constant influences. After a modern system of trade was established with the East, 19th century perfumer Aimé Guerlain used Indian sandalwood oil in his abstract creation, Jicky. At the birth of Art Deco, Jacques Guerlain tributed Shalimar to the tragic love story of Moghul Emperor Shah Jahan. Later that century, Jean-Paul Guerlain authored Samsara, a name inspired by the Eastern philosophy of life and death. Originally Samsara was created for Guerlain’s muse, Decia de Powell, who requested a bespoke perfume using sandalwood and jasmine. The original formula contained an unprecedented 30% of sandalwood oil. Researching for his book, Perfume Legends, author Michael Edwards interviewed Sylvaine Delacourte who was Jean-Paul Guerlain’s assistant at the time. She recalled, “Sandalwood is one of Guerlain’s favourite materials. For as long as I have worked for him, he has told me … Read More »