"perfume is the art that makes memory speak" - Francis Kurkdjian


New Fragrance: Neela Vermeire Creations – Pichola

Posted on March 30th, by What Men Should Smell Like in A Scented Blog. 3 comments

Launching this weekend at Esxence, Milan’s annual niche fragrance event, Pichola is the sixth perfume from Neela Vermeire Creations. Last year I interviewed Paris-based Neela. We talked about the perfume house she founded in 2012 that is an olfactory celebration of her Indian heritage and culture. Working with French perfumer Bertrand Duchaufour, Neela tells India’s rich and complex story by dedicating each fragrance to a particular time or place that has inspired her. For this latest perfume, the inspiration came to Neela when she attended a wedding anniversary in Udaipur nearly two years ago. I didn’t attend Esxence this year, so Neela kindly sent me a sample of Pichola and we exchanged some words so that I could delve deeper into the story behind her latest creation.

Pichola is everything I expect from Neela Vermeire Creations. Working with Bertrand, the pair has created a strong olfactory identity for Neela’s brand. When I interviewed Bertrand about his work as L’Artisan Parfumeur’s resident perfumer, he told me that he does not accept design requests from clients if they impose budget restrictions on the formula. Although Bertrand uses synthetic ingredients in all of his work, an aesthetic necessity of modern perfumery, I smell a lot of … Read More »


Malbrum Parfums – Tigre du Bengale

Posted on March 30th, by What Men Should Smell Like in M - R, My Collection, Oriental. No Comments

Last week I published an interview with B. Kristian Malbrum, the Norwegian founder of a new line of niche perfumes called Malbrum Parfums. Of the three extrait de parfums I discussed with Kristian, Tigre du Bengale was my favourite and I was grateful to add a bottle of it to my personal perfume collection. Aside from simply liking the way it smells, I was intrigued by the unconventional process Kristian followed to create these fragrances with French perfumer Delphine Thierry. Kristian told me that his starting point for a new perfume was the raw materials. He began without a concept, design brief or story. The perfume’s title and story came after the fragrance took form. For Tigre du Bengale, he wanted to explore the boundaries between spices and leather in a fragrance. Within that journey, the idea of a Bengal tiger’s skin and what that would smell like began to interest him. The spices he had selected for his composition related to the Bengal tiger’s homeland given they were all spices used to flavour Bengali cuisine. As the formula evolved, Kristian sensed the erogenous aspect of the fragrance. When I spoke with him he laughed and said, “The first thing that came to my mind … Read More »


Exploring the Collection – Malbrum Parfums

Posted on March 25th, by What Men Should Smell Like in A Scented Blog, Creation. No Comments

This week at Esxence in Milan, newcomer Malbrum Parfums will unveil three new fragrances titled Volume 1. Founded in Norway by entrepreneur and scent artist, B. Kristian Malbrum, the collection is an interesting mix of Kristian’s unique Nordic style and French perfumer Delphine Thierry’s classically trained nose for detail and construction. I first met Kristian through Facebook. Since then, we have exchanged the occasional message over the months, discussing raw materials. At the start of the year he messaged me to say his first collection was complete and he asked if I would like to be among the first people to sample his finished work. Knowing he created his perfumes in collaboration with Delphine Thierry, I was naturally curious. I’m a big fan of the fragrances she created for Lubin and Rive Sud Interior. After smelling the Malbrum perfumes and Skyping with Kristian this weekend, we both agreed that his fragrances have Delphine’s signature as a perfumer. I also think Kristian’s rogue influence creates interesting dynamics in all three perfumes, which is one of the reasons why I like his collection so much.

Kristian’s interest in perfume began at the age of 8, when he convinced his grandmother to take him to a … Read More »


New Fragrance – Puredistance WHITE + giveaway

Posted on March 22nd, by What Men Should Smell Like in A Scented Blog. 23 comments

Almost a year and a half has past since I’ve written anything about Puredistance, one of Netherland’s premier niche perfume houses. This is because the brand has been quietly working on a new fragrance. In previous posts I interviewed Puredistance founder, Jan Ewoud Vos, and I explored his collection of Pure Perfume Extraits. My favourite is Puredistance M, a spicy leather-chypre created in collaboration with perfume guru Roja Dove. In late 2013 I was part of a group of bloggers invited to write about the launch of Puredistance BLACK. Earlier this month I received another package of precious cargo from Puredistance HQ containing the result of their past years work – Puredistance WHITE. The new fragrance will be previewed this week at Esxence in Milan ahead of the perfume’s official launch on April 20.

Great design often takes time and in this fast-paced world we live in, time is a luxury that many brands are willing to sacrifice. Luxury is at the core of the Puredistance ethos. Together with perfumer Antoine Lie, they worked for a year to refine and perfect the formula for WHITE. Lie is also the engineer behind Puredistance BLACK, so for me it is interesting to smell the two together … Read More »


Talking Perfume with Erwin Creed + Acqua Originale Collection

Posted on March 8th, by What Men Should Smell Like in A Scented Blog, Creation. 3 comments

Last year when Creed launched its new Acqua Originale collection of fragrances in Australia, I had the opportunity to speak with Erwin Creed who was in Sydney for the collection’s launch. We spoke about his role in the family business, a business that spans seven generations, going back to the mid 18th century. With perfume being the family’s primary activity, Erwin’s father, Olivier Creed currently holds the title of Creed’s Master Perfumer. Eventually this title will pass to Erwin, who currently oversees global distribution of his family’s perfumes. Although he has already authored perfumes for Creed, Erwin’s perfumer training is ongoing. He says he needs to learn how to think like his father, to understand how he creates perfumes. There is no fixed timeline for Erwin to succeed his father and his current training involves interning with a variety of perfume companies to learn the various aspects of his father’s role.

Asked to describe Creed in three words, he smiles and says decisively, “family, respect and quality.” Erwin goes on to say that quality of the raw materials Creed uses is very important. Part of his training is learning about different distillation processes and quality control so he can safe guard the … Read More »




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