I always find it interesting to question other men on the fragrance they have chosen to wear. More often than not their choice has no connection to their choices in fashion. It is not to say I think it should. It is just interesting from a marketing point of view; many fashion brand’s perfume businesses exist independently of the brand’s original activity. For example, how many Terre d’Hermes wearers have set foot inside an Hermes boutique to buy leather goods? And how many Cartier Declaration wearers own a Cartier watch? Again, not that I think they should, but if the wearers of these scents have no interest in the brand’s other activities, why did they purchase the perfume? Does smell transcend branding- if it smells good, they want it? Did these men have no input into their perfume, receiving it as a Christmas or birthday gift? What is the emotional value men place on the brand they choose to buy into? Is it even important for men to feel that the perfume brand connects to their lifestyle choices. Surely there is some truth to this, otherwise David Beckham wouldn’t have his name on a perfume bottle. For those men who choose to incorporate fragrance and fashion, how is it possible through the language of scent? For the March issue of The Perfume Magazine, a dinner party and New York fashion week inspired me to write a piece on how perfume could be interpreted through fashion.
The Perfume Magazine: March Issue- Fashion and Fragrance