Olivia Giacobetti, her father, photographer Francis and Fabienne Conte-Sevigne founded IUNX, in 2003. The word iunx comes from ancient Greece, it is the term used for seducing through the sense of smell or aroma. Shiseido who are also involved with creative, Serge Lutens, offered help to launch the range. This original line contained a number of fragrances before closing only three years later in 2006. Other bloggers have commented that the minimal approach to advertising (there wasn’t any), very narrow distribution and the decline of the European economy were all contributing factors to the closure. In 2008 IUNX was partially revived by Hotel Costes, which is today, the only point of sale in the world. The ultra modern perfume line works wonderfully with the slick red and black Costes interior. Plexiglas tubes work automatically to funnel the scent to the shopper’s nose as they proceed along wall of six scents that have been reintroduced by the hotel. Purchasers will enjoy (sarcasm) carrying away from Paris the large 150ml cylindrical spray bottles in their suitcases. The more conservative shopper may be in luck if your favourite of the six scents is offered in a 10ml travel spray. Currently only three of the six are presented this way. Otherwise you may prefer one of the Hotel Costes scents the perfumer authored for the boutique hotel but consider this line is not exclusive to the hotel and can be found in major cities around the world if your suitcase space is limited. Olivia Giacobetti says of this collection, “I put everything I love in it, everything that touches me”. The IUNX collection carries all of the watermarks of a Giacobetti perfume. Clean airy headspaces that are like scented light, as well as familiar themes the perfumer has explored on other projects such as the green floral notes of Malle’s En Passant (2000) and the cedar pencils of L’Artisan’s Passage D’Enfer (1999). Eau Sento is a similar exploration of the cedar theme. It is inspired by a Japanese vision of a tree growing beside peaceful waters. The blond wood is both smooth and warm stimulated by the water’s life giving properties.
Eau Sento is a linear cedar. It has Virginian cedar notes with mossy undertones. The Giacobetti touch of light chemicals, perhaps musk, creates a steamy air. The Japanese are known for lining their saunas and bathrooms with cedar wood so that the steam from hot water will act to release the wood’s subtle balsamic scent. Eau Sento has a similar effect of fresh damp wood. Olivia Giacobetti is sometimes referred to as the feminine pair of perfumer, Jean Claude Ellena. Known for her fascination with water and uncomplicated perfume writing style, Eau Sento is a perfect example of this signature.
Eau Sento is incredibly calm. This Zen-like quality will appeal to those men who wish to communicate a sense of peace through the scent they choose to wear. Light mossy woods are currently in fashion being the antithesis of the uber-confident and sexually charged perfumes by houses such as Tom Ford and the more commercial Dolce & Gabanna or Gucci. Giacobetti’s Eau Sento is like a guy with a cedar pencil doodling little smiley faces on a clean white page.