After the French revolution, Pierre Francois Lubin founded his perfume house in Paris. The year was 1798. Monsieur Lubin provided perfumed accessories to the Parisian Incroyables and their Merveilleuses, fashionable French subculture infatuated with luxury. As his fame grew Lubin won favour with royals such as Empress Josephine and Queen Marie Amelie. He was also the first perfume maker to export his creations to the new world. In 1830 he targeted the wealthy plantation farmers in the southern United States. His interest in travel and exploration was often reflected in his perfume creations. In 1955 Gin Fizz was born from the creative mind of perfumer Henri Giboulet. It was a fragrance that marked the decade, evoking the cocktail in fashion that year in the ‘Amercian bars’ of Paris. It also pays tribute to the legendary silver screen goddess, Grace Kelly who had the Prince of Rainier commission Fleurissimo from Creed as her wedding fragrance in 1956. After a gradual decline in the 1970s the company’s rich past was almost lost. Its revival in 2005 is due to the perseverance of Gilles Thevenin who invested almost all his private capital to ensure the house of Lubin could continue. Thevenin gained access to Lubin’s personal records and perfume formulas and has slowly begun reviving its many lost treasures. In 2005 Lubin launched it’s 466th fragrance, Idole. With art deco style packaging Gin Fizz’ curvy feminine bottle is reminiscent of a scene from the popular television series Mad Men.
Designed with a female audience in mind, there is no reason this one can’t be for the lads. Although the official notes give floral references Gin Fizz is a sherbet citrus scent. Weightless linalool and ozonic/aldehyde notes give the fragrance its Fizz. The florals are a balance of the big 3 (muguet, rose and jasmine) that leans more towards green with the addition of galbanum and orange blossom. Iris and white musks make for a powdery finish. I love the use of oakmoss in this fragrance, which takes it from being soda pop towards something sophisticated and having substance. Some may criticize Gin Fizz of evaporating faster than a gin and tonic on a summer’s day. Personally I have not had an issue with this and would encourage you to try for yourself.
Gin Fizz is the perfect summer scent especially for men. It smells of clean laundry drying in the warm summer breeze. It’s good after the gym and smells even better on clean skin that is still warm having freshly shower. Get in the mood and wear it on weekends in summer when you meet up with friends for an afternoon cocktail or GnT.
Serge Lutens L’Eau, Acqua Di Parma Colonia, Hierbas De Ibiza Eau De Cologne, Guerlain Cologne Du Parfumeur, Maison Francis Kurkdjian Aqua Universalis, Giorgio Armani Aqua Di Gio, Christian Dior Higher, Kenzo L’Eau Par Kenzo Pour Homme, Lalique White Pour Homme
Perfumer: Thomas Fontaine (Pallida) (Henri Giboulet 1955)
Bottle designer: Lubin, adapted by Gilles Thevenin
Release date: 2009 (1955)
Typology (via Fragrances of the World): Soft Floral