Amouage is a niche luxury brand making some amazing scents. The house was was erected by the Sultan of Oman in the early 1980s following his desire to revive the classical art of Omani perfume making. Although the brand’s perfumes often utilise materials common to the Middle East, the house’s perfumes are formulated by leading international perfumers and the company has its creative office in Grasse, France. Marketing strategy aside, one of the brand’s strengths is their ability to produce beautifully crafted perfumes. Amouage use ingredients which many competitors, due to cost, prefer not to work with. Sure, the average bottle will cost you US$300, but if you have an inclination towards the exotic and the Middle East it’s a small price to pay for a range that delivers in terms of creative formulas as well as quality. Their eastern inspired blends are rich in rose essences, precious woods and gourmand spices immediately transporting any audience off to far away places. Epic Pour Homme is sophisticated and complex. Its woody character is holy and meditative, yet its sensual rose, animalic musk and castoreum notes are sexual and raw. Beautifully constructed, the brand uses perfumers based in the south of France, from perfume Mecca, Grasse. Randa Hammami is the nose that created this formula. It’s divine as it is devilish. Tom Ford, eat your heart out!
Like most Middle Eastern dishes Epic is an assault on the senses. A wonderful smorgasbord of spices: pepper, saffron, cumin, nutmeg and cardamom all welcome you into this perfume harem. Rose geranium and musk are the seductive female elements of the formula. Its male components are oud, sandalwood, leather, patchouli, cedar and frankincense. Synthetic castoreum and resins provide an ambery background against which the other woods resonate.
Epic’s wearer is ultra masculine. He is sophisticated and worldly. It is a scent with personality and requires a confident owner to show off the fragrance’s many facets. It is a great choice for men over 40 who like to make a statement. The complex base notes diffuse nicely in body hair so for all the chest waxers out there: Grow your best Magnum P.I and give Epic a try.
Perfumer: Randa Hammami (Symrise)
Bottle designer: Bill Trigger
Release date: 2009
Typology (via Fragrances of the World): Aromatic Fougere